© by Lean Impeccable Technologies
In the fast-paced world of consumer goods, trade marketing plays a crucial role in driving sales and brand visibility. However, ensuring effective execution and monitoring of trade marketing efforts can be a daunting task. Vizibee.in is a web application focused on trade marketing, specifically for the FMCG (Fast-Moving Consumer Goods) and CPG (Consumer Packaged Goods) industries in India.
Chennai, India
Real-time insights, Logistics, Task management, Trade marketing
ShopUSA and Lean Impeccable Revolutionize Trade Marketing in the FMCG and CPG Industries.
Vizibee lets you collect and consolidate critical information on availability, visibility, freshness, and implementation. It also lets you analyze it, create and share visually appealing, dynamic charts, graphs and reports, identify highly specific areas of improvement, and use the built-in AI tools to take effective decisions.
Automatic Geo-location: Vizibee.in also faced issues with automatic geo-location, which affected the accuracy of location-based data collection and analysis. Without this feature functioning correctly, businesses were unable to leverage crucial information about customer demographics, preferences, and behavior patterns in specific regions.
Store In Time: The Vizibee app isn’t recording the ‘Store In Time’ for promoter surveys. This leads to businesses being unable to verify if promoters are arriving at outlets on schedule, causing potential scheduling and accountability issues.
Retailer list filter: In Vizibee app, the Retailer Name filter isn’t responding correctly to the Area Name filter – it only reflects selections from the Attendance filter.
View and Export Reports Issues: One of the primary challenges faced by Vizibee.in was related to viewing and exporting reports within their web portal. Users encountered difficulties in accessing critical data and generating comprehensive reports, hindering their ability to make informed decisions. This issue posed a significant hurdle for businesses relying on accurate insights for their trade marketing strategies.
Static Work Done Options: The absence of dynamic work done options within the platform was another challenge faced by Vizibee.in. Businesses were unable to effectively track the reasons for Work not done by promoters.
Photo Gallery: Users are unable to download images of submitted data and with this feature failure, Businesses are unable to track the information about products or goods placed by the promoters.
Resolving Automatic Geo-location Issue: Lean Impeccable recognized the significance of accurate geo-location data and promptly addressed the automatic geo-location issue. By leveraging cutting-edge technologies, we developed a solution that ensured precise data collection and analysis based on customers’ geographical locations. This enhancement enabled businesses to tailor their trade marketing strategies to specific regions and target customers effectively.
Implementing Store in Time: Understanding the importance of real-time verifying and monitoring, Lean Impeccable implemented Store in Time in Vizibee App. This new feature empowered businesses to monitor the promoter’s actual store entry time.
Resolving Retailer list filter issue: Lean Impeccable promptly addressed this issue and implemented API calls and resolved the issue. This allows promoters to filter the Retailer names based on the area selected from the first drop down.
Resolving View and Export Reports Issue: To address the first challenge, Lean Impeccable conducted extensive research and development efforts. We identified the root causes of the problem and implemented robust solutions that ensured seamless access to reports within their web portal. By rectifying this issue, businesses using Vizibee.in could now effortlessly retrieve critical data and generate comprehensive reports with just a few clicks.
Implementing Project-Wise Work Done Options: Understanding the importance of real-time monitoring and performance tracking, Lean Impeccable introduced dynamic project-wise work done options in Vizibee.in. This new feature empowered businesses to monitor the statuses of Works and also to find the reasons for Work not done by promoters.
Photo Gallery Download: Lean Impeccable implemented Photo download functionality along with fixed resolutions of images uploaded by promoters. This feature helped Businesses to keep tracking on the Goods and packages which are delivered by promoters in their assigned market areas.
Lean Impeccable’ s solutions have significantly enhanced Vizibee App’ s capabilities. Businesses using the app now benefit from increased data accuracy, improved operational efficiency, and a more seamless user experience. The implementation of these solutions yielded below remarkable outcomes for Vizibee.
Enhanced Decision-Making: Businesses could now make informed decisions based on real-time data, leading to improved efficiency and profitability.
Increased Sales: By leveraging data-driven insights, businesses could identify profitable opportunities and optimize their sales efforts, resulting in increased revenue.
Enhanced Marketing Accuracy: By resolving the automatic geo-location issue, Vizibee now provides clients with highly accurate location data.
Improved Promoter Accountability: The implementation of the ‘Store in Time’ features revolutionized promoter monitoring. Businesses can now v Verify whether promoters adhere to schedules and visit outlets as planned and identify the delays or missed visits.
Technologies and processes we employed to support this client:
